PWM Cleaning Training · B2B Target Account <em>Battle Map</em>

1. Why this market has to buy (the regulation itself, not a sales pitch)

Training is a hard licensing condition

Every cleaner must complete at least 2 WSQ modules (1 WSH safety + 1 Core); companies holding a Class 1 licence need 3 modules. This applies to all staff — full-time, part-time, casual, local and foreign (except those employed for less than 3 months).

Renewal = 100% of staff trained

Both new applications and renewals require 100% of cleaners to be trained — miss it and the licence cannot be renewed. Every licence expiry date in the list below is that company's training deadline.

Cost of non-compliance

Breaching licence conditions: a fine of up to $5,000, and the licence may be suspended or revoked. Operating unlicensed: a fine of up to $10,000 or 12 months' imprisonment, plus $1,000 for each day the offence continues.

Their own customers force compliance

A buyer that engages an unlicensed cleaning contractor also faces a fine of up to $10,000 — so estates, malls and offices will only use licensed suppliers. Losing the licence means losing contracts, which makes training a survival issue for them.

Requirements step up on 2027-07-01

The statutory PWM training requirement rises further from mid-2027. Training now locks in the current requirement; waiting costs more and gets more crowded (around 55,000 cleaners industry-wide must pass through the same gate).

Our credentials

Genetic Computer School: SSG-registered training provider, NEA-recognised PWM cleaning training provider (on the official register), 40 years of operating history. We can issue exactly the formal credentials cleaning companies need.

2. Our credentials and courses (why Genetic — all officially verifiable)

Listed on NEA's official register of PWM cleaning training providers (verified against the 2025-02-19 official list) — the formal credential customers ask for, we can issue.
All four courses are on NEA's list of recognised modules (verified against v1.7, 2025-04): 1 statutory WSH + 3 Core — the Class 2/3 requirement (1 WSH + 1 Core) and the Class 1 requirement (1 WSH + 2 Core) can both be met with us alone, so customers do not have to piece it together across providers.
Recent live runs: attendance 87–99%, learner ratings 4.6–4.9 (the highest band in the school); 40 years of operation, SSG-registered training provider.

Course (all WSQ-certified)	TGS code	Module type	Duration	Full fee (incl. 9% GST)	Learner rating
PWM Comply with WSH Policies L1	TGS-2020503991	WSH (statutory)	9 h	$218.00	4.64
PWM Washroom Cleaning L1	TGS-2020503989	Core	30 h	$654.00	4.77
PWM Horizontal Surface Maintenance L1	TGS-2020505556	Core	33.25 h	$697.60	4.89
PWM Public Hygiene Maintenance L1	TGS-2020505557	Core	25 h	$523.20	4.82

3. The employer's net cost is low (the funding stack — walk through it line by line when quoting)

Course funding: baseline 50% for WSQ courses; up to 90% for SMEs sponsoring staff (ETSS), and up to 70% for Singapore Citizens aged 40 and above (MCES).
SFEC (SkillsFuture Enterprise Credit): eligible employers have a $10,000 credit — the current tranche requires the course to end by 2026-11-30. That is the government's own deadline, so using it to drive urgency is fully compliant.
Absentee Payroll: employers can claim $4.50/hour for the time staff spend in class (submit via EPJS within 150 days of course end).
Workfare Skills Support (WSS): eligible learners themselves can receive $10.50 per training hour — note this is an allowance paid to the learner, not a discount on the course fee. Keep the two separate when you explain it, and point their staff to the eligibility self-check (go.gov.sg/wss-check-eligibility); we do not assess eligibility on their behalf.

PWM Comply with WSH Policies L1

Full course fee (excl. GST)$200.00

− 90% funding (ETSS + SFEC)-$180.00

Net course fee (10%)$20.00

+ 9% GST (on full fee)$18.00

You pay the school ¹$38.00

+ Absentee Payroll / worker$40.50 (9 h)

PWM Washroom Cleaning L1

Full course fee (excl. GST)$600.00

− 90% funding (ETSS + SFEC)-$540.00

Net course fee (10%)$60.00

+ 9% GST (on full fee)$54.00

You pay the school ¹$114.00

+ Absentee Payroll / worker$135.00 (30 h)

PWM Horizontal Surface Maintenance L1

Full course fee (excl. GST)$640.00

− 90% funding (ETSS + SFEC)-$576.00

Net course fee (10%)$64.00

+ 9% GST (on full fee)$57.60

You pay the school ¹$121.60

+ Absentee Payroll / worker$149.63 (33.25 h)

PWM Public Hygiene Maintenance L1

Full course fee (excl. GST)$480.00

− 90% funding (ETSS + SFEC)-$432.00

Net course fee (10%)$48.00

+ 9% GST (on full fee)$43.20

You pay the school ¹$91.20

+ Absentee Payroll / worker$112.50 (25 h)

Illustrative for an SFEC-eligible SME sponsoring an eligible worker at the ETSS + SFEC ceiling (up to 90%, subject to eligibility). ¹ Funding applies to the course fee (excluding GST); the employer pays the 10% nett course fee plus 9% GST charged on the full course fee. A GST-registered employer reclaims that GST as input tax, so the effective net course cost is the nett fee shown (WSH $20.00, Washroom $60.00, Horizontal $64.00, Public Hygiene $48.00). If NOT GST-registered, the GST is a real cost and the amount payable is the “You pay the school” figure. Absentee Payroll is claimed separately.

The process, end to end (first contact → licence renewed)

Licence check

Confirm the company's licence class + expiry — that sets the modules each cleaner needs (Class 2/3 = 2, Class 1 = 3) and the training deadline.

→

Enrol the team

Book a corporate run with the school; 12+ learners = a private class scheduled around their roster.

→

Pay (already subsidised)

The school applies the government subsidy (up to 90%) up front — the company pays only the small nett fee + 9% GST (see the table above).

→

Train, pass & certify

Staff attend and pass; the school issues the attendance + certification records used for the licence renewal.

→

Claim back

SFEC (90% of the nett fee) + Absentee Payroll (wages during class, via EPJS) + GST input tax if GST-registered.

✔Licence renewed. Submit the attendance + certification records to NEA — the 100%-trained condition is met and the licence is renewed. (Steps 1–4 are what the school runs; step 5 is the company's own claim, supported by the records we hand over.)

4. How to sell it (the playbook — mindset, scripts, objections, close)

The one thing to internalise: you are not selling a course — you are selling licence survival. Their licence cannot renew unless 100% of their cleaners are trained (see §1); miss it and it is a fine of up to $5,000, a suspended licence, and lost contracts (their own clients cannot legally hire an unlicensed cleaner). You are the person who keeps their licence alive. Lead with their renewal date, not with a price.

The money, in one line you can say out loud: after the SME subsidy the company pays the school $38.00–$121.60 per worker per module (the 10% nett fee plus 9% GST), and claims $40.50–$149.63 Absentee Payroll per worker for the class time. A GST-registered employer reclaims the 9% GST, so the effective course cost is about $20–$64 a head (the statutory WSH module about $20). Always show the full fee and the nett together, and quote the TGS code. Never say “free” — the numbers do that job for you, compliantly.

4aOpeners — pick the channel, use the words

Phone · decision-maker“Hi, am I speaking with the person who looks after your cleaning licence and staff training? … I'm [Name] from Genetic Computer School — we're on NEA's official register for the PWM cleaning modules. I'm calling because a licence renewal needs 100% of your cleaners trained, and renewals in your area are coming up. Can I ask two quick questions to see exactly what your crew still needs?”

Phone · gatekeeper“Could you point me to whoever handles the cleaning licence renewal or staff training? It's about the PWM modules their cleaners need for the licence — I want to make sure they aren't caught short at renewal.”

WhatsApp / SMS“Hi [Name], [Name] here from Genetic Computer School (on NEA's register for PWM cleaning training). A cleaning licence only renews when 100% of the crew are trained. We run the required modules as a private session around your roster — after subsidy you pay only a small nett fee per worker (about $38–$122 per module, lower if GST-registered), and you can claim absentee payroll for their class time. When does your licence renew? I'll map exactly what your team still needs.”

Voicemail (keep it to 12 seconds)“Hi [Name], [Name] from Genetic Computer School — we're on NEA's register for the PWM cleaning modules. Quick one about your licence renewal and staff training; I'll drop you a WhatsApp with the details. Thanks.”

Email · subject + bodySubject: Your cleaning licence renewal — the training your crew still needs

“Hi [Name], I'm [Name] from Genetic Computer School (UEN 198902296M), on NEA's register for the mandatory PWM cleaning modules. A licence renewal requires 100% of cleaners trained — we run those modules as a session around your roster, they're subsidy-eligible, and I can send a short proposal with the full fee, your nett cost and the course TGS codes. Would a 15-minute call this week work?”

4bQualify in 30 seconds (ask these, in this order)

“What class is your cleaning licence, and when does it expire?” → sets the modules each cleaner needs (Class 2/3 = 2, Class 1 = 3) and the deadline. The expiry is your whole pitch.
“How many cleaners are on your payroll — and roughly how many have already done each module?” → deal size = untrained headcount × modules.
“Are they mostly Singaporeans/PRs or foreign staff? Any aged 40 or above?” → affects the subsidy tier. Note it; we confirm eligibility, we never assume it for them.
“Is the company GST-registered?” → decides whether they reclaim the GST (changes the nett).
“Have you used your $10,000 SFEC this tranche?” → it must be spent on a course that ends by 30 Nov 2026 — a real, compliant reason to move now.

4cThe six objections you'll actually hear

They say	You say (compliant)
“It's too expensive.”	“The full fee is [quote it], but after the SME subsidy you pay the school only $38.00–$121.60 per worker (the 10% nett fee plus 9% GST); if you are GST-registered you reclaim the GST, and you claim $40.50–$149.63 absentee payroll per worker for their class time. Your effective course cost works out to about $20–$64 a head. I'll put the exact figures and the TGS code in writing.” (Never “free”.)
“I can't release staff / no time.”	“We schedule a private run around your roster — day, evening, or split shifts — so operations aren't disrupted. And absentee payroll offsets their wages for the hours they're in class.”
“Is this government-approved?”	“We're on NEA's official register for these modules, and each course carries a TGS code — I'll list them so you can verify. The courses are SFC-eligible.” (Not “SkillsFuture Approved”.)
“We already trained our staff.”	“Good — which modules, and what licence class? Renewal needs 100% trained, new hires need it after 3 months, and the requirement rises on 1 Jul 2027. Let me map what your crew has versus what the licence needs.”
“Send me a quote — and a discount?”	“I'll send a written quote with our full name, UEN, the TGS codes, the full fee and your nett cost. Any discount is shown openly on the invoice and can't be tied to the subsidy — let me confirm what's possible.”
“We'll sort it out nearer renewal.”	“The SFEC needs the course finished by 30 Nov, the statutory requirement rises on 1 Jul 2027, and around 55,000 cleaners are heading for the same slots. Booking now is cheaper and safer than the rush.”

4dClose on a date, not on a decision

Assumptive date close“I'll hold a slot for your crew the week of [date], ahead of your renewal — does a morning or afternoon shift work better for your team?”

Then: 12+ learners = a dedicated private class at your site or ours, scheduled around the roster. The school issues the attendance + certification records you submit to NEA for renewal.

The urgency ladder — every date below is the government's own deadline, so it's fully compliant to use it:

Their licence expiry — the hard deadline; renewal fails without 100% trained. Quote the exact date from the table below.
30 Nov 2026 — the current SFEC tranche requires the course to finish by this date to use the $10,000 credit.
1 Jul 2027 — the statutory PWM training requirement steps up; training now locks in today's (lower) requirement.

Red lines (one wrong word voids the deal and exposes the company)

Never say: “free / $0 / the government pays / fully reimbursed / SkillsFuture Approved / guaranteed pass / use your credits before they expire”. No gifts, vouchers, or referral fees. State a deadline only if it is a real government date (the four above). Every quote must carry: the school's full name + UEN 198902296M + course TGS code + full course fee + nett fee after funding. Use only these school-approved scripts — if a prospect asks something not covered here, say you'll confirm and come back, never improvise a subsidy claim.

5. How priority is set (by licence expiry — the sooner, the hotter)

A Expires before Jan 2027 — the renewal review is imminent and untrained staff are their most urgent problem. Call and visit every one of them, starting this week.

B Expires during 2027 — training must start within six months; keep them in the weekly follow-up pool.

C Expires 2028 or later — routine nurturing; new-hire training (required once they have been employed 3 months) is the way in.

★C1 tag = holds a Class 1 licence — 3 modules per worker and usually a bigger headcount, so the highest deal value; prioritise over other companies in the same tier.

6. Target account list (1,883 companies nationwide, 2,104 active licences)

Map — pins by tier (● A ● B ● C); click a pin for the phone. Filters above (tier / area / visited / search) also drive the map.

Priority	Visited	Company	Phone	UEN	Licence class	Earliest expiry	Time left	Registered address

Phone numbers are auto-matched from public business listings — they are leads, not verified lines: confirm on the first call and record corrections in the school CRM. Where no number is shown yet, use the find ↗ link, then log what you find in the CRM. B2B outreach may only use official company channels (main line / corporate email).